What does a professional website cost in 2026?

Ask three people what a website costs and you'll get three wildly different answers: "€20 a month", "a couple of thousand", and "it depends". All three are right — because they're describing three different ways of paying.

This guide breaks down what each model really costs, what's included, and where the hidden expenses sit.

The three pricing models

DIY website builders (Wix, Squarespace, Shopify and similar) charge roughly €15–40 per month for a regular website, and more for ecommerce tiers. The catch: that price buys you access to a tool. The design, content, setup, testing and ongoing maintenance are your job — and your hours are the biggest cost nobody puts on the invoice.

Traditional agencies and freelancers charge a one-time project fee. For a small business website, expect roughly €1,500–5,000; for a webshop or anything custom, €5,000–10,000 and up. After delivery you typically pay separately for hosting, updates and every change request.

Subscription studios (our model) spread the cost: a small setup fee plus a monthly price that includes the build, hosting, maintenance, support and small ongoing changes. You pay less upfront and you're never left alone with the site after launch.

What actually drives the price

• Scope — a one-pager costs less than ten pages with a blog and three languages.
• Functionality — booking systems, payments, search and member areas all add setup and testing work.
• Content — writing, photography and translations are often the forgotten line item.
• Integrations — payment providers, booking tools, CRMs and email marketing need configuration.
• Maintenance — every website needs updates, backups and security patches, forever.

The hidden costs nobody mentions

With DIY tools the hidden cost is time: realistic builds take 40–80 hours for a first-timer — and the result still has to be maintained, secured and updated by you.

With one-time agency projects the hidden cost shows up after launch: hosting fees, a maintenance retainer, and an hourly rate every time you need a text change. Many "€3,000 websites" quietly become €5,000 over two years.

What it costs with us

We publish our pricing. A Starter one-pager is €59/month plus a €59 setup fee. A standard business website is €99/month, a booking website €129/month, and webshops start at €249/month with a €299 setup fee. Hosting, maintenance, support and small changes are included, and after the initial period the price drops to a Care plan from €49/month.

Smaller websites go live within 14 days of receiving your content — or your first month is free.